Kenzie Barden
Design + Research + Strategy
ZeroEyes Creative Direction
As the sole design support for ZeroEyes, a rapidly growing startup revolutionizing security through AI-based gun detection, I partnered with the team to craft compelling marketing and sales materials. Following their recent rebrand, my work focused on elevating their brand presence, ensuring consistency across channels, and creating impactful assets that resonate with their target audience.
ROLE:
Freelance Art Director
ZeroEyes, a fast-growing startup, faced the challenge of maintaining a cohesive and professional brand identity amidst rapid growth and a rebranding effort. With limited internal design resources, they needed a partner to bridge the gap, producing high-quality materials that aligned with their vision and communicated their mission effectively across diverse channels, from social media to sales assets.
The Challenge
I stepped in to provide end-to-end design support, leveraging my expertise to create a suite of materials that unified their brand voice and visual identity. From social media graphics to in-depth reports, I ensured each piece reflected the innovation and professionalism at the core of ZeroEyes’ mission. By working closely with their team, I established a scalable design approach tailored to their needs and goals.
The Solution
To amplify ZeroEyes’ brand presence, I developed cohesive marketing assets, including social media graphics, one-pagers, and digital ads. Each piece was designed to convey their mission clearly and compellingly while adhering to the newly established brand guidelines. These materials supported key marketing campaigns, driving awareness and engagement among their target audience.
Crafting Consistent Marketing & Sales Materials
I collaborated with the ZeroEyes team to create polished reports tailored for stakeholders and clients. These reports highlighted the company’s innovative solutions and success stories, utilizing clean layouts and visual storytelling to communicate complex information in an accessible and professional manner.
Reports That Deliver Impact
I collaborated with the ZeroEyes team to conceptualize and design Zero Magazine, a flagship publication showcasing ZeroEyes’ thought leadership, industry insights, and customer success stories. This publication served as a cornerstone for building credibility and trust within the security and AI sectors, further establishing ZeroEyes as an industry leader.